Phnom Penh, Cambodia - It was a moment of great importance for Cambodian Rice as Cambodia Premium Fragrant Rice was awarded the "Worlds Best Rice Conference (WRC) organized by The Rice Trader (TRT) in Hong Kong, China from November 19-21, 2013. The "Worlds Best Rice" is dedicated by a panel of judges, led by celebrity Chef Taor Arai and executive chefs at the Langham Place Hotel in Hong Kong. Chef Taro Arai stated in summary of this event that "The level of competition for the 2013 conference was amazing and it was very difficult to choose the best rice in the world. The winners were greatly deserving of this honor and the title bestowed to them." For the first time in contest's history, it was announced that there was a tire for the winner of the rice tasting competition. In this three-way tie, two were originating from Cambodia and one originating from California, USA. The judges finally selected Cambodian Jasmine Rice to be the 2013 "World's best rice" winner. With "Together We Promote Cambodian Rice" as its slogan, the Cambodia team could not have won this "World's Best Rice" award without all the players that produced this winning rice, the entire value chain of this rice sector, especially the local growers who cultivated this rice. Cambodia owes its victory to its rice for being not only being tasty but also natural, green and healthy. This second year win a row1 2012 and 2013, will help raise Cambodian rice's status to greater world recognition, leading to a boost in demand for the best rice on the global market and attracting a increased number of international buyers.